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Extensive Media Resources

Innovative Media Assessment System

Accurate TV Monitoring

Cutting-Edge Social Media Monitoring

Professional PR Analysis Report

Convenient Online Service System

One-For-One Service Team

Extensive Media Resources------Extensive Media Resources

A vast breadth of media covered – We monitor over 1,600 key newspapers and magazines in China's major cities, track news on more than 100,000 websites, and watch about 700 TV channels in 169 cities across the country. Various media types – We cover newspapers, magazines, TV, radio, websites, forums, and blogs as well as social media sources like weibo and wechat. Widespread offices – We have offices in Shanghai, Guangzhou, Chengdu, Chongqing, Xi'an, Wuhan, Changsha, Jinan, Tianjin, Shenyang, and Changchun, and also monitor media in Hong Kong, Macao, and Taiwan as well as other countries across the globe.

Innovative Media Assessment System------Innovative Media Assessment System

With our years of research and media statistics, in addition to rich experience serving clients, in hand, we independently researched and developed a Chinese print media assessment system in 2007 under the guidance of experts from authoritative bodies like the Xinhua News Agency, General Administration of Press and Publication of the People’s Republic of China, China International Public Relations Association, Tsinghua University, and Renmin University of China. The system has not only been successfully used to assess the impact of several important clients’ print media PR, but also provided clients with useful data support.

Accurate TV Monitoring------Accurate TV Monitoring

Our world-leading technology for collecting TV information enables us to monitor all satellite and CCTV channels across China. We are able not only to record TV programs that have already been broadcast, but to provide active monitoring and 24-hour tracking of crisis events.

Cutting-Edge Social Media Monitoring------Cutting-Edge Social Media Monitoring

Our advanced social media monitoring technology allows us to collect forum and weibo users’ feedback on products, brands, people, or events, as well as to track hot topics and sensitive information, thus helping clients gain a timely and accurate understanding of eWOM. In the meantime, we also offer WOM rankings of products and enterprises, and help clients set up eWOM archives.

Professional PR Analysis Report------Professional PR Analysis Report

Combining our independently-developed media assessment system and experienced data analysts, Xinlian is able to analyze all monitored media information and offer clients reports on the impact of PR initiatives.

Convenient Online Service System------先进的在线服务

We establish an exclusive database for each client offering them one-stop service. This online system also enables clients to easily access all monitoring results at anytime, anywhere.

One-For-One Service Team------One-For-One Service Team

All of Xinlian’s elite customer service specialists have over eight years’ of work experience, and have served in many well-known multinational enterprises. Our employees promise to respond to clients' needs in a timely manner and to proactively offer value-added services.

Copyright:Xinlian (Beijing) Media Watch Limited
 Beijing ICP 0700490